Sunday, July 19, 2009

How To Gain Readers To Your Blog or Website & Minimize Bounce Rate

You want readers but you don't have any and you continuously ask yourself why. If this sounds like you then I want to provide you some guidance. Your writing needs to have valuable content and to be focused. This sounds easier then it is!

First let us examine the main reasons that people use the internet:
  • Communication
  • Buying Products
  • Needing Information
  • Needing Entertainment
Those are the four major reasons that people go online.

Choose Your Goal:

Many people will start up personal blogs, better known as journals, and try to monetize them. This goes over like a lead balloon because people, outside of friends and family, have little interest in what is going on in your personal life. The only caveat to that statement really only applies to celebrities, because, for some ungodly reason, people have an obsession with what celebrities do in their spare time.

If your blog or site does not offer one of the four services above, then you need to make a decision. What will your blog or site offer? Choose your goal. Journals will not necessarily fail, but they are more likely to. You need to offer something that people need. People need information about things that impact their lives, people need entertainment, and people need it concise.

Focus The Content:

What makes your content unique, and what makes it better than anyone else offering it? If you cannot answer these questions, or you cannot answer them well, then you need to refocus what you are writing.

How well does your site offer your service? Are you providing information that people will be seeking out, like tutorials? How clear and well worded are they? How specific are they? Do you provide screen shots or pictures to help clarify? Is there another site that offers the same information, but in a better way?

You must focus your content and make it very consistent. People need information, and you have one shot at making these people returning visitors, or just another bounce in your Google Analytics.

Is your site offering entertainment? This is a competitive field. Another problem is it needs large amounts of content, and consistently new content. A good example to consider is a joke site. When the average person goes to a joke site, they don't read just one and leave (unless it is horrible) they want to read many jokes. You better have lots of content, and it must be good.
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