How To Gain Readers To Your Blog or Website & Minimize Bounce Rate

You want readers but you don't have any and you continuously ask yourself why. If this sounds like you then I want to provide you some guidance. Your writing needs to have valuable content and to be focused. This sounds easier then it is!

First let us examine the main reasons that people use the internet:

• Communication
• Buying Products
• Needing Information
• Needing Entertainment

Those are the four major reasons that people go online.

Choose Your Goal:

Many people will start up personal blogs, better known as journals, and try to monetize them. This goes over like a lead balloon because people, outside of friends and family, have little interest in what is going on in your personal life. The only caveat to that statement really only applies to celebrities, because, for some ungodly reason, people have an obsession with what celebrities do in their spare time.

If your blog or site does not offer one of the four services above, then you need to make a decision. What will your blog or site offer? Choose your goal. Journals will not necessarily fail, but they are more likely to. You need to offer something that people need. People need information about things that impact their lives, people need entertainment, and people need it concise.

Focus The Content:

What makes your content unique, and what makes it better than anyone else offering it? If you cannot answer these questions, or you cannot answer them well, then you need to refocus what you are writing.

How well does your site offer your service? Are you providing information that people will be seeking out, like tutorials? How clear and well worded are they? How specific are they? Do you provide screen shots or pictures to help clarify? Is there another site that offers the same information, but in a better way?

You must focus your content and make it very consistent. People need information, and you have one shot at making these people returning visitors, or just another bounce in your Google Analytics.

Is your site offering entertainment? This is a competitive field. Another problem is it needs large amounts of content, and consistently new content. A good example to consider is a joke site. When the average person goes to a joke site, they don't read just one and leave (unless it is horrible) they want to read many jokes. You better have lots of content, and it must be good.

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Traffic Update: Google Is Cranking

The page view count is up 22.6% which is surprisingly consistent. It exceeded all expectations that traffic could maintain a 20%+ growth. While this growth is nice to see it is beginning to look like the 10,000 page view goal may have been too lofty. Either way, we will continue forward and try our hardest to reach this goal. The biggest mover and shaker has been Google. Google has provided a ton of traffic in the last two weeks and has exceeded all of our other traffic sources.

Twitter will get an honorable mention as Twitter has provided very consistent traffic (not large amounts but a consistent small amount). This has helped to keep a steady pace. We have collaborated with a great online tool to help feed all of our new posts directly to Twitter in an automated fashion. I'll write another post about that entirely! Hubpages has been very good to us. Our articles have been performing well and are maintaining very steady traffic.

Our eHow articles are picking up in traffic, but are still very modest in the amounts they receive. Unfortunately, eHow doesn't offer very much in the way of reporting so pulling useful data is still basically impossible. The various blogs are doing well, they are still inconsistent, but this is most likely due to a lack of content (as they are basically new blogs) and they probably are not very high in the search results. This will hopefully remedy in time, but we won't hold our breath.

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Traffic Driver!

I've been working like a dog trying to summon traffic from search engines, and it is slowly beginning to work! You may notice to the right that I now have twitter integrated. This is completely a two way road. I now have my new blog posts feeding into twitter and twitter feeding into my blogs. It's a very nice setup!

You can follow me along by going to http://twitter.com/iamdebris and signing up and then click the "follow" button on my profile. If you already have a twitter account then just click the "follow" button. This will keep you steadily updated with my posts on my various blogs and I even like to toss in some twitters that I write myself so keep your eyes open!

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Traffic Exchanges Are Risky Business

In searching for more ways to generate traffic I ran into an old nemesis that is still standing - Traffic Exchanges. Traffic exchanges have not changed much since they first began, basically lots of people earning credits trying to get fake pageviews. Without delving too deeply into it, I would suggest that any traffic hungry bloggers avoid them. Here is a link to the latest article I've written addressing this subject in more detail: Avoid Traffic Exchanges

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Update: Traffic Woes

Hi Everyone,

I've been posting a lot of new content and I'm very excited about it all. I've also been working on driving more traffic but there is only so much you can do when you are in the google sandbox! I'm using Stumbleupon, Digg (not as much as I should be), and a few others. I'm trying to build my links but it is hard to get a hold of anyone!

I am currently just biding my time hoping that google will pick up a lot of my content and run with it. Let me know if you come up with any ideas! I avoid link farms like a plague and I also avoid traffic exchanges as those are frowned upon. I'll be writing an article shortly about why you should be wary of the traffic exchanges.

Anyways, I hope you all have a great day and let me know if you have any ideas!

-Debris

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